Global Advertising 4강 - Global brands and their advertising (Part2)
Explanation of the three major marketing/advertising strategies for global companies
Global Advertising 5강 - Global advertising business (Part1)
Overview of major components and their recent changes in the global advertising business
Global Advertising 6강 - Global advertising business (Part2)
Global Advertising 7강 - How to deal with cultural difference (Part1)
Overview of the major theories on cultural difference
Global Advertising 8강 - How to deal with cultural difference (Part2)